Vermont Workers' Center

Vermont Workers' Center: Website and Strategic Communications Planning
Website and Strategic Communications Planning

In the spring of 2012, Webskillet re-designed the Vermont Workers' Center's website. Over the previous four years, the VWC's website had accumulated a vast amount of content, which was increasingly difficult to find. Along with a bright, attractive new design, Webskillet developed a complex information architecture to allow visitors to find information about the VWC's numerous campaigns and activities and how to get involved in them, and also to access resources such as policy statements, organizing toolkits and videos.

In addition to the website redesign, Webskillet helped the VWC think through how to use their various communications channels — one-on-one conversations, email blasts, social media, earned media and self-produced media — to create an integrated, compelling narrative to further the organization's goals.