Facebook app and social media campaign
The #BeTheHelp Campaign is an innovative social media campaign to generate national popular support for domestic workers in their struggle for justice in the United States. The #BeTheHelp Campaign combines social media like Facebook and Twitter with interactive videos and testimonials.
Because the Campaign is designed to make it easy for supporters to join, the Facebook app and registration pages are designed to provide viewers with quick, engaging, and inviting ways to connect and interact and to allow viewers to add their own social media to the interactive site. The #BeTheHelp Facebook app allows visitors to learn about domestic workers, share their stories, take action, and join the Campaign all in one place.